1. To serve our clients more effectively than any other agency
  2. To stay involved in our clients' business and the marketplace
  3. To maintain the highest ethical and professional standards
  4. To operate with a sense of urgency and to strive to excel in all disciplines
  5. To develop superior advertising that yields positive results
  6. To provide the best media planning and buying power for our clients
  7. To earn the respect of our community